You'll own how we measure, track, and report on performance for every client. The work spans three functions most agencies split across three people: ad operations and tracking, performance reporting and analytics, and automation using Claude, Claude Code, and adjacent tools.

What you'll own

Ad operations and measurement

• Set up tracking for every client: GA4, GTM (web and server side containers), Meta Pixel and Conversions API, Google Ads conversion tracking with Enhanced Conversions, TikTok Pixel and Events API, LinkedIn Insight Tag.
• Own the UTM taxonomy across all clients. Build, document, and enforce naming conventions.
• Set up data layers, and event schemas clean enough for both reporting and modeled conversions.
• Run QA audits across pixel firing, deduplication, and reconciliation between ad platforms, GA4, and the client's source of truth.

Reporting and analytics