• Promotion Strategy & Forecasting :

Support the Senior Manager in designing the commercial promotion calendar by providing data-backed recommendations on discount levels and booking windows

Build demand forecasts for upcoming promotions, predicting room-night pick-up and revenue impact based on historical seasonality and market trends

Monitor on-the-fly performance of active promotions, flagging if a campaign is underperforming against its forecast early enough to pivot strategy

• Post-Campaign Analysis (Post-Mortems) :

Conduct deep-dive analyses on completed promotions to measure Incremental Lift (revenue that wouldn't have happened without the offer) vs. Dilution (revenue from guests who would have booked anyway)

Evaluate the impact of promotions on different segments and channels to determine which offers resonate best with specific audiences

Present key findings and Lessons Learned to stakeholders to refine ...