The Marketing Automation and Performance Measurement Department is responsible for creating, securing and automating Desjardins Group’s targeting and performance measurement for communications activities. As a marketing performance targeting and measurement data analyst, you collect and valorize data that comes through various channels. You extract, describe, analyze and interpret the data needed to make informed business decisions. Responsibility also includes regularly producing campaigns.

Responsibilities

• Create multichannel marketing strategies by programming targeted client lists
• Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in the campaign management tools SAS Marketing Automation, SAS Enterprise Guide; this includes regularly producing campaigns
• Set up a learning approach through tests, following industry best practices for carrying out multi-channel targeting in marketing ...