Drive impactful demand generation as the Vice President of Marketing at Appfire in Canada. You will spearhead data-driven growth initiatives across multiple marketing channels.
Leading the charge in demand generation, you will partner closely with sales and marketing teams to create cohesive, performance-driven strategies. This role is essential for driving Appfire's product adoption on key platforms including AWS and Atlassian, requiring strong cross-functional collaboration and strategic execution.
Key Responsibilities:
• Scale a comprehensive demand generation strategy across markets
• Develop and implement integrated marketing campaigns
• Collaborate on pipeline management and sales alignment
• Ensure compliance in marketing processes and activities
• Drive audience targeting and account-based marketing
Requirements:
• 10+ years in B2B SaaS marketing leadership
• Proven success in digital marketing and ARR growth
• Strong analytics capabilities and ...