Description and Requirements

• Define the product strategy and roadmap
• Define 4P strategy
• Managing the entire product line life cycle from strategic planning to tactical activities
• Driving marketing activities such as product launch, training, product presentations
• Specifying market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute
• Work with external third parties to assess partnerships and licensing opportunities
• Demand planning

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