Description

The Role:

· Leads the development of brand strategy and implementation of integrated tactical plans aligned to support our Hepatitis C franchise.

· Leads and partners with Hepatitis C cross functional team to ensure activities are in line with the Brand Plan of Action.

· Utilizes high level of business acumen in analyzing and coordinating activities from identified industry trends, market research, competitive intelligence to drive insights to action.

· Develops and maintains a high level of product and therapeutic disease knowledge to solicit insights for the appropriate use of treatments related to viral hepatitis

· Manages the applicable marketing budget and project timelines.

· Partners with Business Compliance, Medical Affairs, Government and Public Affairs to ensure effective development and implementation of strategies and tactics

Knowledge, Experience and Skills:

· Requires a...