Main Activities: 

Market Strategy & Platform Ownership 
Own the overall marketing technology portfolio, including platforms that enable segmentation, experimentation, campaign management, digital content, personalization, analytics, and consent management. 
Establish governance for platform usage, data access, and change management. 
Clarify business needs, assess technical alternatives, identify solutions and recommend delivery approach. 
Define and execute a multi-year marketing technology strategy and roadmap, transforming isolated and prioritized marketing needs into an interoperable technology portfolio. 
Drive efficiencies and new capabilities through automation and scaling of our ability to deliver omnichannel, personalized communications and customer experiences.
Drive governance and best practices around content management, component design, and digital asset usage. 
Continue to identify opportunities to enhance data q...