Overview

Associate Directors are the most important people at Directive. They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L.

Role and Responsibilities

1. Goal Setting: AsD’s are directly responsible for setting the goals for every client engagement in their pod.

2. Best Practices: AsD’s are directly responsible for ensuring that every one of their client’s follows best practices across all channels and mediums. In particular:

   • LTV:CAC modeling
   • Customer Generation
   • Share of SERP
   • Functional Content

3. Breakdown Barriers: Every great campaign lives or dies at the moment of approval. It’s your responsibility to understand these moments and support your strategist in earning a yes.

   • Ensure roadblocks are a part of every 1x1 conversation with Strategists, and t...