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Associate Director, Performance Marketing (18-month contract)

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Equitable Bank
📍 Toronto, Canada
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Location Toronto
📅
Posted March 23, 2026
🚗
Commute Local Area
🎯
Local Opportunity Near You!

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Job Description

The Core Responsibilities!

  • Own end-to-end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.

  • Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.

  • Act as the senior decision maker on in year investment tradeoffs, reallocations, and optimization decisions. Supports scenario planning with senior stakeholders as required if there’s a need to consider an increase or decrease in spending throughout the year.

  • Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.

  • Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.

  • Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions. 

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    📍 Location Details

    🌆
    City
    Toronto
    🗺️
    Country
    Canada
    🚗
    Commute
    Local Area

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