***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution, all within our B2B client roster. They will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company
Responsibilities:
Define and drive email marketing and SMS strategy for PDM’s B2B clients
Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
Build and manag...