Brand Activation Manager

Department: Marketing

Reports To: Head of marketing

Location: Budapest, Hungary

Employment Type: Full-time

Key Responsibilities:

Brand Leadership

· Own the P&L for assigned brands: drive top-line growth, manage A&P budgets, and initiate actions to optimize profitability.

· From Global Brand strategies lead the development and execution of local annual brand plans, which aligned with business objectives and long-term portfolio strategy.

· Set and monitor KPIs for brand health, volume, value, and market share.

· Handle the dedicated brand portfolio with flexibility to modifications based on business needs.

Planning

· Conduct, analyse and draw conclusion from category, competitor, and consumer analysis to identify growth opportunities. For that purpose deeply understand and acively use: Nielsen, Focus and Brand Tracking reports.

· Collaborate with s...