Key Responsibilities and Job-Related Characteristics:

Brand Education and Activation 50%

• Embodiment of Heritage: Become the definitive source of knowledge on the history, craftsmanship, terroir, and blending artistry of Martell Cognac and the featured Champagne houses. Articulate this narrative compellingly to trade and consumers.
• Luxury Experience Curation: Design and host immersive, sensorial tasting sessions, masterclasses, and mentoring programs for top-tier trade partners (sommeliers, mixologists, chefs, F&B managers) and high-net-worth individuals (HNWIs), elevating brand perception and advocacy.
• Content & Tool Development: Collaborate with the Brand Team to develop sophisticated brand assets, including detailed tasting notes, food pairing guides (with a focus on modern and local Cantonese/European cuisines), and innovative serving rituals that redefine the cognac and champagne experience.
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