**Accountabilities**
- In cooperation with Marketing Lead and Business Unit Lead, develops and executes Business Unit franchise strategy
- Maximizes the brand potential at national level, by creation of differentiated value propositions
- Coordinates x-functional team meetings in cooperation with marketing lead and the development of Brand Plans in Cluster Teams
- Delivers materials, presentations and campaigns, including coordinates generation of customer access tools in variable channels
**Overall Responsibilities**
**Brand Planning**
- Together with Marketing Lead coordinates cluster team, including planning and execution of cluster team meetings
- Coordinates creation of Business Unit brand strategies
- Co-develops Country Brand Plan in x-functional cooperation in full congruence with International Brand Plan
**Marketing**
- Translates/implements international brand campaign locally
- Develops and executes on Marketing/Commercial tactics
- Ens...