Develop a strong understanding of the TG and generate insights by leveraging data and consumer / market research to design value propositions and the marketing strategyLead the planning, creative development, and execution of impactful marketing campaignsLead the brand marketing team and its day-to-day operationsLiaise with internal & external partners to develop and execute a strong content marketing strategy to build category awareness and establish 'thought leadership' in the marketLiaise with external agencies to develop high quality brand assets for building consumer affinity and driving salesDevelop 360 advertising strategies and omnichannel marketing campaigns that resonate with our consumers, align with our goals, and utilize effective tactics to generate new leadsDevelop & execute activities to nurture leads and move them further down the purchase funnelDrive and maintain a cohesive social media strategy by providing guidelines for storytelling, developing dynamic content, inc...