Shape data-driven campaign strategies as a Campaign Strategy Manager with BMO in Toronto. This hybrid role focuses on optimizing customer journeys to drive measurable business outcomes.
In this 16-month contract position, you will develop targeted campaign strategies for Customer Lifecycle Management (CLM) while collaborating with cross-functional teams. Your expertise in customer segmentation and campaign design will ensure strategies are actionable and aligned with journey objectives. This role demands a strategic thinker with strong execution capabilities to maximize engagement and product adoption across multiple channels.
Key Responsibilities:
• Develop multi-channel campaign strategies to enhance customer engagement
• Analyze and optimize campaign performance through KPIs
• Collaborate with Journey Managers to align strategies with customer needs
• Define targeting rules and audience strategies to meet campaign objectives
• Ensure compliance with risk managem...