Step into a pivotal role at Caseware as the Director of Growth Marketing for North America, focusing on pioneering customer acquisition. This hybrid opportunity for a Fintech leader allows for strategic innovation.
Reporting directly to the Chief Marketing Officer, you will devise and implement comprehensive marketing strategies tailored to regional needs. Collaboration with sales and product marketing teams will be critical to achieving measurable growth and enhancing conversion rates throughout the marketing funnel.
Key Responsibilities:
• Shape the strategic vision for North American marketing
• Develop and execute ABM and integrated campaigns
• Construct detailed customer profiles to optimize engagement
• Monitor and enhance key performance metrics
• Manage marketing budgets to drive ROI
Requirements:
• 8+ years’ experience in B2B marketing specializing in demand generation
• Demonstrated success in SaaS or technology markets
• Proficient in marketi...