Lead innovative marketing efforts at Maple Leaf Foods as a Category Marketing Manager focused on fresh poultry. Leverage insights to enhance product performance and customer connections.
As the Category Marketing Manager at Maple Leaf Foods, you will be at the forefront of shaping marketing strategies based on thorough market research and consumer insights. This role emphasizes collaboration with various teams to ensure the successful execution of a balanced innovation pipeline while developing strategies that align with the company’s overarching goals. Strong analytical skills and creative thinking will be essential for achieving significant market impact.
Key Responsibilities:
• Formulate strategies based on brand positioning in fresh poultry
• Oversee product innovation and its commercialization
• Align pricing and promotional efforts with Revenue Management
• Collaborate with Sales on fulfilling customer requirements
• Analyze competitive trends and market data...