Category & Shopper Development Lead

Location: BGC

Work Setup: Onsite

Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM

Job Summary

The Category & Shopper Development Lead is responsible for developing category growth strategies and shopper-focused initiatives that drive business performance across retail channels. This role leverages shopper insights, market data, and cross-functional collaboration to strengthen category performance, optimize trade marketing activities, and enhance in-store execution.

Key Responsibilities

• Develop category and shopper strategies aligned with brand objectives, consumer behavior, and channel dynamics
• Translate shopper insights into actionable retail strategies, selling stories, and in-store execution plans
• Lead trade marketing initiatives, including annual...