• Job Function Specialist

Job Description

As our new Product Business Developer in the B2C department , you’ll take a central role in shaping and executing strategic initiatives across 24 dynamic markets with a focus on Laser Printers and Toner. This is your chance to combine product marketing expertise with commercial insight to drive growth, innovation, and customer engagement across our consumer product portfolio.

Responsibilities

Market Segmentation and Mapping with the Canon Product and Solution portfolio focusing on Laser Printers and Toner

Implement product marketing strategy, develop product USP and positioning

Product lifecycle management, phase in, phase out, end of life and generic product promotions

Define operational marketing plans, objectives and KPIs and monitor business results

Develop regional and local pricing strategy

Translate Pan European promotions ...