Role Summary and Impact
Manage activations across various Retail Media networks, including Amazon, CitrusAd, Criteo, Walmart, etc.
Execute campaign setup (bidding, budgeting) to ensure the client’s overall objectives are met.
Ensure ongoing compliance with the guidelines and best practices established by WPPMedia.
Prepare weekly, monthly, and quarterly campaign performance reports.
Troubleshoot technical issues with media campaign publishing.
Understand key performance drivers across various e-commerce platforms and marketplaces.
Assist with reconciliation and billing in our internal management tools.
Identify insights and optimization opportunities using historical data and competitive research.
Skills and Experience
Bachelor's degree in marketing, advertising, or a related field.
1–2 years of experience in managing biddable media, with a strong preference for Retail Media.
Experience managing and optimizing campaigns across multiple ret...