Advance your analytical career with Wonderbrands as a Measurement Analyst in Etobicoke, Ontario. This role centers on optimizing media investments to drive measurable business results.

Reporting to the Media & Digital Lead, you will analyze performance data across various platforms and turn it into actionable insights. The position involves managing large datasets, developing crucial dashboards, and generating reports to guide marketing strategies effectively.

Key Responsibilities:
• Lead performance analysis of digital media investments
• Develop KPIs to evaluate campaign effectiveness
• Create detailed reporting frameworks and dashboards
• Identify key trends and recommend marketing optimizations
• Support evaluations of media investments against business goals

Requirements:
• 3–5+ years in marketing analytics experience
• Strong analytical skills working with large datasets
• Proficient in Excel a...