Purpose of Position

The Communications Manager plays a vital role in planning, developing, coordinating, and executing communications and marketing initiatives that support strategic priorities. This position is responsible for managing integrated communications and marketing campaigns, developing and executing promotional strategies, coordinating communications projects, and ensuring effective reach and engagement of key audiences across British Columbia and Canada. The Communications Manager serves as the bridge between strategy and execution, translating organizational priorities into campaigns, communications initiatives, marketing activities, and public‑facing materials that support program growth, instructor recruitment, supporter engagement, brand awareness, and organizational visibility.

Principal Roles and Responsibilities

• Communications and Marketing Strategy
• Campaigns Development and Marketing Execution