BAT MEXICO IS LOOKING FOR A CONSUMER DATA EXECUTIVE

Senior Level: Junior Level | Function: Insights & Foresights | Location: Monterrey | Reports To: Senior Manager Consumer Analytics | Geographic Scope: US

The role is responsible for coordinating analytics tasks for the organization, including data collection, analysis, and building and segmenting consumer audiences, developing profiles, conducting website audits, supervising key behavior metrics, and implementing analytics solutions to craft a compelling CRM strategy. As part of the GBS Insights & Foresights Team, you will guide the business teams in making decisions with connected data solutions and establish metrics that drive business outcomes. The role provides objective, timely and relevant marketing information/analysis to facilitate decision making, supervise strategy implementation, and overall business performance, playing a key role in the organization’s performan...