CRM Communication Executive | WhatsApp Business API
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Job Description
Company: Jeena Sikho Lifecare Ltd.
Patient Communication Executive (CRM & Messaging Operations).
Designation: Patient Communication Executive / CRM Communication Analyst
Department: Marketing / CRM & Operations
Reporting To: COO
Location: Head Office Zirakpur (on-site preferred)
CTC Budget: ₹4L – ₹6L per annum (can stretch to ₹7–8L for strong WhatsApp API + Salesforce experience)
Key Responsibilities:
• Monitor all outgoing SMS and WhatsApp messages from CRM and hospital software daily
• Track template approval status on Meta Business Manager (Utility vs Marketing categories) and DLT portal for SMS
• Identify and escalate delivery failures, rejected templates, or drop-offs in engagement
• Coordinate with tech and vendor teams to fix or resubmit flagged templates
• Understand and flag issues in existing WhatsApp/SMS automation flows