We’re looking for a highly skilled and analytical CRM Data Sr. Analyst to join our team. This role will be critical in transforming CRM data into actionable insights, helping shape governance, improve customer communication strategies, and elevate CRM performance across business units. You’ll work closely with marketing, product, and operations teams to measure effectiveness, identify risks (e.g., saturation, over-messaging), and build a unified CRM view that supports smarter, data-driven decisions. Role Responsibilities Data Extraction & Analysis: Extract, clean, transform, and analyze large datasets from CRM systems. Identify trends and KPIs related to user behavior, message frequency, campaign saturation, and lifecycle performance. Cross-BU Reporting & Dashboards: Develop unified, automated dashboards to track CRM performance across business units, enabling visibility of campaign volume, reach, and impact on a per-user basis. Own and maintain a shared CRM calendar, acting as the cen...