Highbet is an online gambling establishment, a place for casino fans around Europe looking for the chance to win money and have fun at the same time. Launched in 2021, Highbet offers players thousands of games to choose from, including video slots, live casino games, scratch cards, and sports betting.
Dedicated to maintaining the highest quality standards in communication to enhance the player experience, we are now looking for a CRM coordinator to join our team.
**Responsibilities**:
- Set up, test, and launch campaigns using CRM tools.
- Track campaign performance and provide reports to the Retention Marketing Manager.
- Ensure alignment of campaigns with the broader marketing strategy and brand guidelines.
- Create campaign-specific pages and promotions. Ensure that items are published as per plans and that correct segments on the website are updated.
- Collaborate with the Retention Marketing Manager to develop effective customer segmentation strategies to pers...