Role’s Mission
As CRM Sr. Manager, you will be responsible for leading our CRM efforts, focusing on developing and executing advanced and innovative strategies that personalize the customer journey and maximize engagement. You'll work closely with the Head of Growth to strategically define and drive initiatives that increase customer lifetime value.
Key responsibilities
- Automate communications to guide each customer's journey, increasing their lifetime value and engagement with Aplazo, leveraging deep understanding of customer segmentation and behavior.
- Manage the budget and monthly allocation for messaging platforms and marketing tools, ensuring optimal ROI and resource utilization.
- Design and implement A/B tests to gain deeper insights into customer behavior and optimize campaign effectiveness, translating complex data into actionable strategies.
- Track, analyze and publish results to identify key learnings and inform future iterations, providing strategic re...