Drive marketing innovation at Desjardins Group as a Data Valorization Analyst. Collect, analyze, and interpret marketing data across channels to enhance performance measurement and client targeting.
Within the Marketing Automation and Performance Measurement Department, you will create effective multichannel strategies and automate campaigns. Your role includes rigorous performance analysis and the development of actionable insights for marketing optimization.
Key Responsibilities:
• Generate targeted client lists for campaign strategies
• Automate personalized marketing offerings with SAS tools
• Implement industry best practices in testing approaches
• Maintain effective campaign operations and resolve issues
• Conduct quantitative analysis to inform business decisions
Requirements:
• Bachelor’s degree in a relevant field
• Minimum two years of applicable experience
• SAS or SQL proficiency essential
• Knowledge of marketing targeting and analysis ...