**Dental Professional Marketing Manager – Digital‑First Engagement**
**About the role:**
+ Drive a digital‑first professional engagement model for dental professionals in the Nordics.
+ Increase recommendation frequency, measured through MOAR and related indicators.
+ Make Philips easier and more relevant to engage with digitally.
+ Generate scalable learnings for DP digital engagement models.
**Key responsibilities:**
**Strategy & Activation**
+ Translate the WEU Professional Marketing strategy into a local Nordic digital-first activation plan
+ Define clear objectives, KPIs, and success criteria for the digital go-to-market
+ Balance speed of learning with professional credibility and compliance.
**Digital Professional Marketing & CRM**
+ Own digital journeys across CRM, media, and engagement platforms.
+ Design and optimize automated education, trial, and follow-up flows with dentists and dental hygienist.
+ Drive excellence in segmentation,...