Elevate CNIB's digital presence as the Digital Analytics & User Experience Manager in Toronto. Focus on data-driven decisions and optimize online user interactions.
This role is essential for leading CNIB’s website measurement and optimization strategies. You will be responsible for managing Google Analytics 4 alongside tracking implementations across all digital campaigns. Your insights will play a vital role in enhancing user experiences and maximizing digital engagement.
Key Responsibilities:
• Lead GA4 setup and ongoing optimization practices
• Oversee tracking implementation for campaigns
• Conduct audits for reporting accuracy
• Manage A/B testing and UX improvement projects
• Develop insightful dashboards for stakeholder reviews
Requirements:
• 5–7+ years in analytics or optimization
• Advanced knowledge of Google Analytics 4
• Experienced in A/B testing frameworks
• Proficient in visualization tools like Looker Studio
• Excellent communica...