Overview

The Digital Marketing Manager, Americas role is responsible for managing the execution of the digital marketing strategy to acquire and retain customers for our direct-to-consumer business, including paid and organic search, content marketing, programmatic, email, and other related online acquisition channels. This role will manage and mentor a team of digital marketing channel owners, and partner with the Regional Head of the Americas to prioritize marketing efforts. Works closely with digital media agency and vendor partners to ensure programs are running effectively and in accordance with plan. This role will report directly to the Head of Global Digital Marketing.

Key Responsibilities

• Lead digital marketing and acquisition team to execute local marketing programs to achieve the overall direct-to-consumer business objectives for the Americas.
• Adapt the global marketing strategy to local markets with consideration for unique cultu...