Lead strategic performance marketing initiatives as a Digital Marketing Manager for iCasino at Penn. Enhance measurable growth through advanced acquisition strategies in Online Sports Betting.
This key position is designed for an experienced professional to manage and implement data-driven marketing strategies effectively. You will oversee collaborations with the marketing and product teams to ensure that campaigns align with audience needs. Your responsibility includes managing substantial media budgets while employing advanced tactics in user acquisition.
Key Responsibilities:
• Construct targeted strategies for multiple customer bases
• Implement CPI and CPA acquisition campaigns effectively
• Ensure alignment of creative initiatives with audience strategies
• Manage media spend across various acquisition channels
• Provide valuable insights on user acquisition and conversion
Requirements:
• Bachelor's degree, analytics background a plus
• Over 5 years ...