Digital marketing manager
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Job Description
The Digital Marketing Manager is responsible for building and leading Lesakaโs group-wide digital and social capability in support of building one Lesaka brand. This role will define and manage the digital and social media strategy and implementation for GSS platforms, governance and standards for the Group, as well as coordinating and reporting of social influencer campaigns, and engaging staff to actively participate and engage on our corporate social media profiles. The successful candidate is responsible for growing Lesakaโs digital and social ecosystem and building the digital brand footprint.
Duties and Responsibilities Group (Corporate brand) digital and social strategy Develop and own the digital and social media strategy for Lesakaโs corporate profiles. Translate the Lesaka brand strategy into a clear digital and content framework that works across multiple audiences: Staff, Investors, Consumers, Enterprise and Merchants in community and corpor...