Consults on marketing solutions delivered across BMO’s digital properties that meet the goals and objectives of the assigned portfolio and deliver the intended customer experience. Leverages analytics to identify high-impact opportunities to improve customer engagement, conversion rates, customer retention and revenue as well as optimize the user experience across multiple technologies and properties such as web, mobile, and tablet applications. Works with a variety of stakeholders and initiatives to design, implement and measure performance of campaigns and programs. Ensures consistent application of BMO’s brand and design system standards.

Responsibilities

• Leads/participates in the design, implementation and management of new digital marketing campaign and program solutions.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Identifies optimization opportunities through the inter...