Digital marketing specialist is responsible for online marketing activities. Develop promotional content for a variety of digital channels, drive website traffic, generate leads, increase sales and build a strong online presence.

Common duties include:

+ Analyzing customer preferences, business trends and competitor marketing strategies
+ Developing online marketing campaigns and strategies to reach the target audience
+ Designing visual campaign elements
+ Writing copy for social media posts, online advertisements, marketing email, blog posts and websites
+ Capturing and editing video for marketing campaigns
+ Monitoring trends in social media and digital marketing
+ Using data analytics to track progress and refine marketing materials
+ Responding to and engaging with followers on social media
+ Tracking metrics
+ Develop and execute comprehensive digital marketing strategies across a range of channels, including email, social media, searc...