Job Description
Insight Global is looking for a Digital Marketing Specialist for a global leader in innovative semiconductor and IoT solutions. This individual will help execute and optimize multi-channel digital marketing programs that drive engagement, lead generation, and brand awareness. 50% of the role will be focused around Digital Channel Execution and Optimization (Managing day-to-day campaign setup, optimization, and performance monitoring across all digital platforms (Google Ads, LinkedIn, paid media), and carry out lead scoring and building automation workflows in HubSpot), 30% Performance Analytics (tracking campaign performance and key metrics like conversion rates and cost per lead), 15% technical implementation (update lead scoring models based on campaign performance, implement tracking codes, and manage marketing technology integration between digital platforms and marketing automation), and 10% collaboration (partnering with demand generation manager on campaign ex...