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Digital Marketing Strategy and Optimization Lead

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Panther Labs
📍 Remote, Canada
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Location Remote
📅
Posted June 01, 2026
🚗
Commute Local Area
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Local Opportunity Near You!

This job is in your area. Enjoy a short commute and work close to home.

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Job Description

Enhance digital marketing operations as a Digital Marketing Manager. Drive engagement and conversion through optimized website experiences and targeted marketing campaigns, all within a remote-first culture.
You'll own digital marketing execution and analysis, focusing on the performance of website, email, and paid media channels. Develop and implement CRO strategies, manage SEO/AEO initiatives, and build scalable lifecycle programs using HubSpot. Collaboration with marketing teams will be key to align on high-intent traffic strategies, ensuring improved engagement and pipeline results.
Key Responsibilities:
• Own and optimize website performance to boost conversions
• Conduct A/B testing to refine messaging and creative
• Execute organic growth initiatives through SEO and AEO
• Partner with product marketing to enhance traffic generation
• Develop and manage lifecycle marketing strategies in HubSpot
Requirements:
• 4+ years B2B digital marketing experience n...

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📍 Location Details

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City
Remote
🗺️
Country
Canada
🚗
Commute
Local Area

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