Digital Media Manager

Reporting to the Divisional Marketing Manager, the Digital Media Manager leads the strategy, execution, and optimization of performance‑driven digital media campaigns across multiple channels. The role is responsible for developing full‑funnel media strategies, managing budgets, and driving measurable outcomes aligned with divisional and institutional objectives. Using data‑driven insights, the incumbent optimizes campaign performance to improve awareness, engagement, lead generation, and conversion. The Digital Media Manager collaborates with internal stakeholders, social media and creative teams, and external partners to deliver integrated campaigns, ensure accurate tracking and attribution, and provide actionable insights to support enrollment and brand growth.

Key Responsibilities

• Strategy and Planning
  • Develop and execute full‑funnel, digital‑first media strategies across paid channels by defining campaign obj...