Lead data-driven guest engagement as the Digital Strategy & Analytics Manager at Northland Properties Corporation. Focus on CRM strategy, advanced segmentation, and email marketing to enhance revenue and loyalty.
As a full-time Digital Strategy & Analytics Manager, you will manage a multi-brand portfolio across Canada, the U.S., Ireland, and the U.K. Your role will involve exploiting digital marketing strategies and CRM platforms to foster personalized customer experiences and drive growth. By working closely with cross-functional teams, you will actively participate in shaping the overarching marketing efforts.
Key Responsibilities:
• Build and implement comprehensive digital marketing strategies
• Own and develop the CRM ecosystem and data governance
• Design advanced customer segmentation strategies
• Activate opportunities for guest engagement throughout the lifecycle
• Lead and optimize the email marketing strategy
Requirements:
• Proven expertise in CRM...