Become the Director of Marketing Technology Solutions at Neo in Calgary or Toronto, leading the development of a robust marketing tech framework. Drive strategic initiatives focused on customer connectivity.
In this full-time, on-site role, you will re-engineer Neo's marketing technology ecosystem. Collaborating alongside the marketing department, you will leverage your coding ability and knowledge of customer data to optimize systems and workflows. Ensure that marketing strategies are supported by efficient, actionable insights.
Key Responsibilities:
• Design and manage the comprehensive marketing tech stack
• Create scripts and automate integrations using Python or JavaScript
• Oversee customer data schema across platforms
• Develop and implement multi-touch attribution models
• Facilitate A/B testing for marketing effectiveness
Requirements:
• At least 7 years in MarTech or related engineering
• Proficient in API integrations and SQL
• Strong program...