Lead demand generation media strategies at Electronic Arts in Redwood City, CA. Drive innovation in media capabilities across iconic franchises in this hybrid role.
As the Director of Demand Generation Media Excellence, you will report directly to the Sr. Director Franchise Media. Your role encompasses building a high-performing team that specializes in data-driven media strategies across PC, console, and mobile platforms. You'll focus on setting standards for innovation and partnership with platforms to enhance EA’s media outcomes.
Key Responsibilities:
• Partner with demand generation media buyers for all platforms
• Innovate EA’s campaign media strategies and AI adoption
• Collaborate with platforms for optimized media features
• Develop strategies from media platform changes and updates
• Create Media Investment Framework for funnel allocations
Requirements:
• 10+ years in brand media and demand management
• 5+ years influencing senior leadership
• ...