Join Canon Canada as an E-commerce Marketing Specialist in a Hybrid setting. You'll focus on customer acquisition, retention, and strategic revenue growth across digital channels.

Reporting to the Sr Manager, Demand Generation and Revenue Operations, you'll strategize to enhance customer lifetime value while addressing B2C/B2B e-commerce needs. Your role includes developing targeted acquisition programs, personalized engagement experiences, and collaborating with various teams to align marketing initiatives. By monitoring performance metrics, you'll continuously seek to enhance strategies for optimal results.

Key Responsibilities:
• Execute B2C/B2B acquisition programs to drive revenue
• Implement retention programs for existing customer segments
• Design personalized digital experiences for increased loyalty
• Work with cross-functional teams to align marketing efforts
• Analyze e-commerce KPIs for performance enhancements
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