Drive impactful email marketing initiatives as a specialist at Toromont Cat. Collaborate across teams to create personalized campaigns that enhance customer loyalty throughout their lifecycle.
In this role, you will work directly with the Marketing Automation Lead to deliver tailored communications that resonate with customers. You'll thrive in an organization committed to your safety, continuous learning, and providing competitive rewards while working for the elite Caterpillar brand.
Key Responsibilities:
• Design and implement email campaigns in collaboration with teams
• Optimize automated workflows for customer journeys
• Segment audiences for effective messaging
• Analyze campaign performance for actionable insights
• Supervise email list compliance with privacy regulations
Requirements:
• Bachelor’s degree in marketing communication or similar field
• 4 to 6 years of related experience in marketing
• Familiarity with email marketing tools such as...