Overview

The Channel Marketing Manager works in partnership with channel sales to jointly invest the channel funds to increase channel sell through, product mix and revenue. Channel sales ensures sell in, channel marketing ensures channel sell through. This sell through is accomplished through managing store, reseller, call center and extended sales force and working together with distribution manager for distributor promotions (spiffs, contest, specials, training, promotions and campaigns), ensuring proper merchandising, running reseller education, contest, motivation and seeding programs. CMM also works in synch with the marketing team, Latin America channel team and collaborates with product marketing, PR, to ensure that the specific reseller needs are met. The ideal candidate will be capable of creating and managing multiple integrated sales and marketing programs to and thru the reseller channel, will be able to influence across teams effectively, and is a motivated...