Canada is so much more than just a place on a map. The beauty of our land and people have made our home one of the most desirable places in the world. A land of pure water, fresh air, rich cultures, hardy spirit, and spectacular settings.

A testament to the mosaic of human possibility.

Tourism is the heartbeat of communities from coast to coast to coast. Destination Canada aspires to generate wealth and wellbeing for all of Canada and enrich the lives of their guests. Destination Canada’s mission is to influence supply and build demand for the benefit of locals, communities, and visitors through leading research, building alignment with public and private sectors, and marketing Canada nationally and abroad. In collaboration with partners, they promote Canada as a premier four-season leisure and business tourism destination around the country and world.

Their approach focuses on markets where Canada’s tourism brand leads and yields the highest return on investm...