Transform community engagement at a Toronto startup as the Senior Content Marketing Manager. Your mission is to elevate a fledgling content function into a cohesive strategy that connects homeowners with trusted service providers.
In this hybrid role, you will craft newsletter and blog content while overseeing execution and measurement. You'll need to be a talented writer, adept at making complex topics accessible for both B2B and B2C audiences. Collaborate with the Director of Marketing, develop playbooks, and optimize content based on data insights.
Key Responsibilities:
• Design and implement the content marketing strategy
• Develop impactful newsletters and engaging blogs
• Analyze content performance metrics
• Create customer testimonials and case studies
• Utilize AI effectively in content creation
Requirements:
• Proven track record in content marketing
• Strong writing and communication skills
• Experience with audience segmentation and tone ada...