Drive marketing excellence for pets at Dutch as a Lifecycle Marketing Manager specializing in email, SMS, and push campaigns. Enhance customer lifecycle and engagement through strategic insights.
Dutch is on the lookout for a Lifecycle Marketing Manager with 3-4 years of experience in lifecycle or CRM marketing. You will take charge of campaign strategy, execution, and optimization, closely collaborating with various teams to communicate effectively with pet parents. Your attention to detail will ensure every message resonates and supports customer retention.
Key Responsibilities:
• Build lifecycle campaigns using Iterable
• Lead onboarding and engagement initiatives
• Monitor campaign performance insights
• Ensure all campaigns undergo rigorous QA testing
• Document and refine campaign processes
Requirements:
• 3-4 years of lifecycle marketing experience
• Proficient with Iterable or similar platforms
• Strong analytical abilities for data-driven decis...