Lead field marketing initiatives and drive engagement as a Field Marketing Events Manager. Focus on creating effective programs that generate pipeline through innovative event planning and execution.
In this role, you will manage the field marketing budget, oversee an annual events calendar, and implement multi-format marketing strategies. Collaborating with sales and SDR teams, you will set measurable goals and ensure each event maximizes lead generation. Your strategic insights will enhance outreach efforts and program effectiveness.
Key Responsibilities:
• Manage and execute the annual field marketing plan
• Design engaging programs across various event formats
• Define and track metrics for event success
• Collaborate closely with sales teams on campaign outreach
• Oversee logistics and vendor management for events
Requirements:
• 3-6 years experience in field marketing or B2B SaaS
• Proven track record of driving pipeline through events
• Strong ab...