Evaluates data and performs analysis to determine present and future financial performance. Gathers, analyzes, prepares and summarizes recommendations for financial plans, acquisition activity, customer deals, trended future requirements and operating forecasts. Develops, implements and monitors financial performance metrics, including existing and projected profit and sales drivers. Research economic progressions to support financial planning and decision making. Creates financial models of 'what if' scenarios for future business planning in areas such as new product development, new marketing strategies, etc.