Drive marketing insights as GALE's Associate Director of Analytics, focusing on optimizing performance across various data channels in a hybrid workplace.
This pivotal role in the GALE Analytics team involves developing tailored measurement strategies for client campaigns. Your leadership will inspire creativity and effectiveness in producing actionable insights, while also nurturing junior team members. The role demands strong analytical skills coupled with excellent client relationship management.
Key Responsibilities:
• Design measurement frameworks that track success metrics
• Analyze business needs and create optimization tools
• Streamline reporting through automated dashboards
• Improve reporting quality for stakeholder decisions
• Prepare high-level presentations for client reviews
Requirements:
• Minimum 7 years in analytics or business intelligence
• Understanding of advanced media measurement techniques
• Familiarity with platforms like Googl...